As a rule, a crisis occurs when you lose customers and aren't getting sales. The ideas that always brought in money have stopped working, and neither new nor old customers like them anymore.
At the same time, competition between bars is on the rise, and business owners in this field are finding new ideas on the Internet and elsewhere every day – so it's hard to surprise our clients.
Seven years ago, I opened Mojito lab. In the beginning, our sales exploded, and then fell sharply. I had to completely rethink the establishment.